GlosSARY

A blend of the words “marketing” and “technology.” It refers to the use of digital technologies to communicate and engage with consumers, as well as to collect and analyze data that leads to better marketing decisions.

A platform that helps you reach your marketing goals through advertising by enabling interaction between your company and its current and potential customers. You can coordinate campaigns across channels such as Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, Snapchat, and more.

A data analytics platform in Salesforce Marketing Cloud that helps you measure and analyze ad campaign performance in real time. It offers custom reports and dashboards and integrates with other Salesforce Marketing Cloud tools. With Analytics Builder, companies can make informed decisions and adjust their marketing strategy accordingly.

A platform that helps you collect, segment, and activate audience data across digital channels. With this tool, advertisers can consolidate and combine data from multiple sources to build a complete view of their audience, then deliver personalized, relevant messages to the right audience at the right time. Audience Studio enables precise audience segmentation and profiling, helping advertisers create more effective, personalized ad campaigns based on audience interests and behaviors.

A group of people or customers who share similar characteristics and attributes and can be segmented and targeted with personalized, relevant messages.

The part of the platform that end users don’t see but that is essential for managing and processing data behind the scenes. It includes tools such as customer data management, marketing automation, and integration with other Salesforce tools. It can also include custom integration services that connect the platform with other business applications and systems.

A tool in Salesforce Marketing Cloud for building web pages and landing pages that lets you create personalized, relevant web content without any coding knowledge. It integrates with other Salesforce Marketing Cloud tools, tracks and analyzes web page and landing page performance, and includes tools to improve the user experience.

A content creation tool for building reusable, customizable pieces of content for different marketing experiences. It offers a drag-and-drop interface and personalization for different audiences, and it integrates with other Salesforce Marketing Cloud tools to support a consistent, personalized marketing strategy.

A visual map of the customer experience, from the first interaction to the achievement of a business goal. Its purpose is to improve the customer experience by making marketing communication more relevant and personalized at every touchpoint, which can increase satisfaction, loyalty, and conversions.

A marketing intelligence platform that collects, visualizes, and analyzes data from multiple marketing channels in a single, unified view. It uses artificial intelligence and machine learning to deliver personalized marketing insights and recommendations, and it integrates with other Salesforce tools to provide a complete view of the customer experience. You can build custom reports and dashboards to measure marketing performance in real time, so teams can adjust and optimize their marketing strategies.

Understanding where the company stands, who our prospects and competitors are, and the valuable insights the client can share with us through a briefing/discovery session.

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An integrated set of AI technologies that makes Salesforce Customer 360 smarter and brings AI to innovators everywhere.

Orange’s methodology for building an Email Design System based on Atomic Design. It creates a library of content blocks in Marketing Cloud that lets you design emails up to 3x faster, with pre-approved designs and reusable elements.

An application that lets marketers create, target, send, track, and manage email marketing programs.

A developer who builds the front part of websites and web applications: the part users see and interact with.

An intuitive Salesforce Marketing Cloud tool that lets you engage with your customers on a 1-to-1 customer experience platform across multiple channels, such as email, mobile, social media ads, and more.

A Salesforce Marketing Cloud tool for creating, sending, receiving, and tracking SMS and MMS text messages, including alerts and transactional messages to subscribers.

Digital Marketing Operation as a Service (Managed Service Partner):  a Salesforce model that provides a set of skills as an extension of the client’s team to manage and run Marketing Cloud.

Salesforce Marketing Cloud

Orange Digital team collaborators.